The fashion industry has long been a stage for innovation, creativity, and the pursuit of beauty in all its forms. Among the many brands that have emerged over the years, Clarid Géss, also known as CG BRAND, stands out for its elegant and thoughtful approach to fashion. But where did it all begin? What were the foundational principles and motivations that led to the creation of this high-end brand?
In this article, we delve into the origins of Clarid Géss (CG BRAND), exploring the vision behind the brand, the journey of its founders, and how it has evolved into a global symbol of luxury, sophistication, and sustainability.
The story of Clarid Géss begins in 2009, when the brand was founded by Clarid Géss, a visionary designer with a passion for style, quality, and sustainability. Born and raised in a family where art and craftsmanship were highly valued, Clarid spent her childhood surrounded by creativity. Inspired by the beauty of natural elements, she gravitated towards design from a young age.
Her interest in fashion grew as she began experimenting with textiles, patterns, and clothing construction. While pursuing her education in art and design, she began to study the works of legendary designers who had shaped the fashion industry. However, Clarid’s vision was different from that of her predecessors. She wanted to create a fashion brand that not only celebrated luxury but also embraced sustainability, ethics, and inclusivity.
The idea of Clarid Géss was born out of the desire to craft clothing that was not only luxurious but also mindful of its impact on the environment. In the early days of the brand’s creation, Clarid noticed a growing shift in consumer behavior. As people became more conscious of environmental issues, there was an emerging demand for eco-friendly fashion. This insight led her to a pivotal decision—Clarid Géss would be a brand that championed sustainability.
The fashion industry, notorious for its reliance on mass production, had significant environmental challenges, from the use of toxic dyes to wasteful fabric disposal. In response, Clarid made sustainability a key pillar of Clarid Géss from the very beginning. The brand focused on using eco-friendly materials, such as organic cotton, recycled polyester, and responsibly sourced wool. Additionally, she implemented ethical manufacturing processes, ensuring that workers were treated fairly and paid just wages for their labor.
The name Clarid Géss was carefully chosen to reflect the brand's core values. "Clarid" is derived from the designer’s own name, symbolizing the personal nature of the brand. The word "Géss," which is inspired by the French term "geste" (meaning gesture or action), represents the brand’s dedication to creating fashion that makes a positive impact on the world.
This blend of elegance and intentionality was the foundation upon which Clarid Géss was built. Clarid wanted her creations to not only be about aesthetic beauty but also about meaningful action—a way of contributing to a better world through mindful design. This concept of fashion as a vehicle for positive change resonated deeply with consumers, especially as the demand for sustainable and ethical fashion continued to grow.
One of the defining aspects of Clarid Géss from the very start was its commitment to quality and luxury. Clarid's dedication to perfection in every detail of her designs became apparent in the brand’s early collections. Each piece of CG BRAND clothing—whether it was a tailored suit or a statement dress—was designed with the highest craftsmanship, ensuring that it would not only look good but also stand the test of time.
The brand’s logo, a stylized “CG,” was created with simplicity in mind, reflecting the brand’s focus on understated luxury. The design featured bold, sleek lines that communicated both strength and elegance, which became key identifiers for Clarid Géss.
At the heart of the CG BRAND identity was the idea of “timeless sophistication.” Clarid believed that fashion should not be disposable or trend-driven. Instead, each garment was designed to remain relevant across seasons and years. This philosophy made CG BRAND stand apart from fast fashion, offering customers pieces that they could invest in for the long term.
As Clarid Géss gained recognition for its stunning clothing collections, it was clear that the brand's potential extended beyond clothing alone. In response to customer demand, the brand expanded its offerings into accessories, starting with handbags and footwear. Each accessory reflected the same principles of quality, elegance, and sustainability that had defined the brand’s initial collections.
The brand’s handbags became an immediate hit. Crafted from luxurious, eco-friendly materials, these bags combined sophistication with practicality. The classic designs featured clean lines, sleek silhouettes, and subtle details, making them versatile for both day and evening wear. CG BRAND's commitment to sustainability extended to the accessories collection as well, with each handbag designed to last and minimize environmental impact.
This expansion helped to solidify Clarid Géss as a luxury lifestyle brand, catering to those who desired elegance in every aspect of their lives—from clothing to accesso
As Clarid Géss grew, so did its customer base. The brand began to receive attention not only from fashion aficionados but also from those who were looking for more inclusive options. Clarid’s philosophy of inclusivity became a hallmark of CG BRAND's identity. Unlike many luxury brands that only catered to a narrow market, Clarid Géss aimed to offer its collections to a wider audience. The brand launched both men’s and women’s collections, and later introduced unisexdesigns, further reinforcing the idea that fashion is for everyone, regardless of gender.
This inclusivity was also reflected in the brand’s marketing campaigns. Clarid Géss chose to feature models of various ethnicities, body types, and backgrounds in its advertisements. The brand wanted to ensure that people from all walks of life could see themselves represented in its collections.
By the mid-2010s, Clarid Géss had become a recognizable name in the global fashion scene. The brand’s commitment to sustainability, luxury, and inclusivity caught the attention of international buyers and fashion critics alike. CG BRANDcollections were featured in prestigious fashion shows in cities like Paris, Milan, and New York, earning accolades for their exquisite craftsmanship and unique approach to sustainable fashion.
Through strategic partnerships and an active online presence, Clarid Géss was able to build a loyal customer base around the world. The brand's flagship stores opened in key fashion capitals, and online sales surged as more people became aware of the brand’s commitment to both style and ethics.
As the world’s focus on sustainability grew, Clarid Géss remained a forerunner in the luxury eco-friendly fashionmovement. The brand took steps to further reduce its environmental impact by implementing zero-waste manufacturing processes and using 100% recyclable packaging. It also partnered with various sustainability organizations to support environmental initiatives, solidifying its position as a responsible leader in the fashion industry.
Moreover, Clarid Géss became an advocate for slow fashion, encouraging consumers to invest in high-quality, timeless pieces that could be worn for years. The brand educated its customers on the importance of mindful consumption and the environmental benefits of sustainable fashion.
The origins of Clarid Géss are rooted in a vision to create luxury that is both beautiful and responsible. From its humble beginnings in 2009, Clarid Géss has grown into a global brand that combines luxury, sustainabilit
Through its timeless designs, commitment to sustainable fashion, and focus on creating a more inclusive world, Clarid Géss has cemented its place in the pantheon of modern luxury fashion. As the brand continues to evolve, its foundational principles will likely continue to guide it toward even greater achievements.
Small Note: At CG-Claridges, we are undergoing some exciting changes and will be back in business soon. We're working hard to improve your brand, CG.
